招聘城市:圣保罗
…推动相关营销产品工具的功能更新与迭代。
7. 整合营销BP与协同: 以Business Partner身份,整合各部门平台营销活动需求,制定营销计划。
1. Marketing Campaign Strategy; Based on local user insights, key event/hotspot characteristics, identify growth opportunities for the food delivery business, and develop marketing campaign strategies and integrated marketing calendars (monthly) for the C-end platform. This includes major promotional events, holiday marketing, viral campaigns, KOL collaborations, etc.
2. Marketing Campaign Operations: Vertically, the role includes creative theme development, marketing playbook design, page setup execution, and subsidy supply and merchant strategy guidance. Horizontally, collaborate with branding strategies, merchant supply strategies, and department-specific subsidy strategies. Responsible for traffic exposure, transaction growth, and subsidy efficiency outcomes.
3. Localization Operations: Design activities tailored to local preferences, considering cultural hotspots, user habits, and holiday events (e.g., Carnival, Black Friday).
4. Identifying Marketing…
…推动相关营销产品工具的功能更新与迭代。
7. 整合营销BP与协同: 以Business Partner身份,整合各部门平台营销活动需求,制定营销计划。
1. Marketing Campaign Strategy; Based on local user insights, key event/hotspot characteristics, identify growth opportunities for the food delivery business, and develop marketing campaign strategies and integrated marketing calendars (monthly) for the C-end platform. This includes major promotional events, holiday marketing, viral campaigns, KOL collaborations, etc.
2. Marketing Campaign Operations: Vertically, the role includes creative theme development, marketing playbook design, page setup execution, and subsidy supply and merchant strategy guidance. Horizontally, collaborate with branding strategies, merchant supply strategies, and department-specific subsidy strategies. Responsible for traffic exposure, transaction growth, and subsidy efficiency outcomes.
3. Localization Operations: Design activities tailored to local preferences, considering cultural hotspots, user habits, and holiday events (e.g., Carnival, Black Friday).
4. Identifying Marketing…